Setting a spend limit on a Google Search campaign is a crucial aspect of campaign management. It allows you to control the maximum amount of money that will be spent on the campaign and helps prevent overspending.
When setting a spend limit, it’s essential to consider factors such as campaign goals, budget constraints, and the level of competition in the market. Setting too low of a spend limit may limit the campaign’s reach and effectiveness, while setting too high of a limit could lead to unnecessary expenses.
